What does “jumped the shark” mean? And, what does it have to do with video invitations to a bar/bat mitzvah?
Adam Chandler used this term in his Tablet post about the growing use of video invitations to a bar or bat mitzvah. Looking to two of my best electronic friends (Google and Wikipedia) to understand what “jumped the shark” means, I learned it implies something has shifted in its evolution and is on a qualitative decline beyond repair. The phrase was coined after a scene in Happy Days (during its decline in popularity) where Fonzie is jumping a shark while water-skiing.
A couple months ago, we shared both the video invitation that that Adam Chandler now reports on, as well as another one that he brought to our attention.
The video invitation has only just begun. Is it really possible that it has already digressed to a point of no return? What do you think? Do you have any examples that help to prove your point? Please share!
….posted by Jill Minkoff, Project Manager and Blog Curator, Jewish Futures and Innovation, The Jewish Education Project